As a good rule of thumb, most businesses should have an active Facebook and Twitter account (though, if you can, you should also fit Instagram in there). Plus, each employee should have a personal LinkedIn account to represent the company as a whole.
There is no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped increase exposure, which means that if you aren’t using social media to its fullest, you’re missing out on a huge opportunity.