Build a Research-Backed Social Media Strategy to Create Customers for Life. Learn Best Practices from Major Brands and Boost Your Business’s Social Media Results. 1:1 Customer Experiences. Real-Time to Anytime. Improved Agent Resourcing. All-Ways Connected.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.