There is no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped increase exposure, which means that if you aren’t using social media to its fullest, you’re missing out on a huge opportunity.
But getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you’d think. There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms. From there, it’s all about determining which platform will give you the exposure you’re looking for with the right audience, and figuring out which one will help you meet your marketing objectives.